Flexible precision. That’s the process.
It means we listen with an open mind and take that same flexible approach to seek out the answers. We look everywhere; friends and family, the tips of our tongues, the recesses of our minds,between the couch cushions, even the June 1983 issue of Tiger Beat could spark the next big idea. Looking in unexpected places tends to yield unexpected solutions. Solutions that we execute concisely. Effectively. Precisely. Regardless of medium. Flexible on the way in, precise on the way out.